The Playbook

Real plays for growing a local business

Plain-English strategies from the field — no jargon, no fluff, nothing you need a marketing degree to use. Read a play, run the play.

Marketing·May 10, 2024·3 min read

Updated July 2026 — Refreshed to include our current AI-powered services and how we report results. Choosing who to trust…

Business Growth·May 9, 2024·5 min read

Updated July 2026 — This post has been fully refreshed to cover AI search, GEO, and what a marketing expert…

Google·December 8, 2021·5 min read

Updated July 2026 — Google has discontinued the Business Profile call history feature since this article was first published, so…

Marketing·August 10, 2021·6 min read

Updated July 2026 — Rewritten for 2026 to cover live review widgets, review schema, and why showcasing your reviews now…

Reputation Marketing·August 3, 2021·6 min read

Updated July 2026 — This guide has been updated with the FTC’s current rules on fake reviews and a new…

Reputation Marketing·July 27, 2021·5 min read

Updated July 2026 — This checklist has been rewritten from the ground up for 2026, adding AI assistant audits, review…

Reputation Marketing·July 20, 2021·11 min read

Updated July 2026 — Fully revised for 2026 — including how your reviews now feed AI assistants like ChatGPT and…

Google·December 9, 2019·8 min read

Updated July 2026 — This guide has been fully revised to reflect current platform capabilities, pricing, and how each builder…

Web Design·November 15, 2019·6 min read

Updated July 2026 — WordPress themes have changed dramatically since this guide first ran in 2019, so we rewrote it…

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