MCM360 Academy
Learn it today. Use it Monday.
22 courses. Pick one and start — no credit card, no waiting.
Start With AI 6 courses
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Free Where to Start with AI Without Guessing
Stop running 40 random AI prompts hoping one sticks. Pick one real task, set AI up to do it well, and keep a setup you can reuse every week.
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Free AI Employees: Put Your Business on Duty 24/7
Stop losing the calls, leads and reviews nobody in your business owns. Hire an AI receptionist and follow-up machine — and roll it out safely in seven days.
Start
Free Why Your AI Output Looks Like Garbage (And the 3 Things That Fix It)
The AI isn't broken — the brief is. Learn the three things every good brief contains, diagnose bad output in 60 seconds, and build a brief library you reuse forever.
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Free AI Examples From Businesses Like Yours
Stop inventing your second AI task from scratch. Five industries, twenty-plus real recurring tasks, and a copy-paste brief for each — find yours, run it this week.
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Free What’s Safe to Paste Into ChatGPT (And What Isn’t)
Use AI with confidence instead of fear. Where your pasted text actually goes, the four buckets of business data, the redact-and-summarize playbook, and a one-page data rules card for your team.
Start
Build Lab
The Vault: Templates, Scripts & Trackers
Every script, prompt, checklist, and tracker from the academy on one shelf — copy it, paste it, use it today.
See what's insidePick Your AI Tool 7 courses
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Free Which AI Should Your Business Use? (An Honest Comparison)
The honest answer isn't a brand — it's whichever fits how your business already works. Compare the major AI assistants where it counts, then follow the route to your tool.
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Free Gemini for Business: The AI Already Inside Your Google Account
You may already be paying for AI — it's inside your Google account. Turn Gmail, Docs, and Drive into your assistant's home field.
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Free ChatGPT for Business: Set It Up Right and Put It to Work
The right tier to buy, the privacy settings to change on day one, the features worth your time, and how to brief it so the output is actually good.
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Free Claude for Business: Deep Work, Documents, and Judgment Calls
The AI for deep work: long documents, contracts, and writing that sounds like you. Set it up right and put it on your hardest thinking tasks.
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Free Microsoft Copilot for Business: AI Inside the Office Tools You Already Pay For
If your business runs on Outlook, Word, Excel, and Teams, Copilot is AI without switching apps — once you buy the right one. We untangle the tiers.
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Free Grok for Business: The Real-Time AI Built Into X
The AI wired into X sees what's happening right now — news, trends, what your market is saying this morning. The honest picture: where that edge pays off, and what to weigh before you rely on it.
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Free Perplexity for Business: The AI That Shows Its Sources
The AI that shows its sources. Research you can actually verify — suppliers, regulations, market rates — with receipts attached. A researcher, not a writer, and we're honest about both halves.
StartGet Found Locally 2 courses
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Free Local SEO: Own Your Neighborhood on Google
Understand exactly how Google picks the three businesses on the map — and run a 30-day plan to become one of them.
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Free Reputation: Turn Reviews Into Your Best Salesperson
Build a compliant, always-on review system that earns steady reviews, answers every one the right way, and turns your best reviews into marketing.
StartGrow & Convert 5 courses
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Free Why Positioning and Messaging Decide Whether You Scale
Spot the leak in your own marketing in five minutes — and understand why closing it, not raising the budget, is what unlocks scale.
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Free The Multi-Funnel System: Different People, Different Pages
Stop sending every visitor to one page — build matched paths per segment, in the right order, and scale by resolution instead of spend.
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Free CRM & Predictable Pipeline: Stop Losing Leads in Your Inbox
Give every lead a home that isn't your inbox, chase every quote automatically, and know your win rate within eight weeks.
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Free Founder-Led Marketing: Build a Brand on Your Voice
Make your company sound like one person with a point of view — and run a weekly content loop that builds trust before it chases reach.
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Free Find the Words That Convert: Voice-of-Customer Messaging
Stop inventing headlines. Mine the exact sentences your customers already use, sort them, and turn the loudest ones into copy that stops the scroll.
StartKeep & Multiply Customers 2 courses
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Free Keep Customers Longer and Reduce Churn
Find where your customers are leaking out, seal the biggest holes, and turn the ones you keep into your cheapest source of growth.
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Free The Referral Engine: Turn Happy Customers Into Your Sales Team
Turn "we get referrals sometimes" into a referral system with a moment, an ask, a one-tap tool, a thank-you loop, and a scoreboard.
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About the MCM360 Academy
The MCM360 Academy is where local business owners learn to use AI and modern marketing without the jargon. Every course is built for people who run trades and service businesses — HVAC, construction, landscaping, plumbing, flooring, moving — and want practical steps they can use this week, not theory.
Start with the Start With AI track to get your footing, then follow a track: pick your AI tool, get found locally, grow and convert, or keep and multiply the customers you already have. Short lessons, plain language, real examples from businesses like yours.
Questions people ask
Who is the MCM360 Academy for?
Owners and office staff of local service businesses who want to use AI and marketing to win more work. No technical background needed.
Do I need to know anything about AI to start?
No. The Start With AI track assumes you are starting from zero and explains everything in plain English.
How long are the courses?
Most courses are 5–8 short lessons you can finish in an afternoon. Each lesson is built to be applied the same day.
Is the Academy free?
Yes. Every course is free — sign up with your name and email and start. The Vault, where every template, script and tracker from the courses lives ready to copy, comes with the Build Lab membership: the information is free, the implementation is what you pay for.
Can my whole team take the courses?
Yes. Team accounts let an owner enroll staff, track progress and see who finished what.
Ready when you are.
Sign up with your name and email. No password to invent. Your progress saves automatically.