Who we serve

Electrical Marketing That Wins the Emergency Call and the Big Upgrade

Half your phone calls are "the power is out" and half are "what would it cost to add a panel?" One can't wait five minutes. The other can wait five weeks — and usually goes to whoever bothered to follow up. We build for both.

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Sound familiar?

The problems we hear from electricians every week

After-hours emergency calls go to voicemail, and nobody in the dark leaves a message — they call the next number

You are quoted against handymen and unlicensed side-work guys who can charge half because they carry none of what you carry

The profitable work — panel upgrades, generators, EV chargers, whole-house rewires — gets estimated and then goes quiet

No power

does not wait for a callback.

A dark house at 9 PM is a call that gets made once. If your phone rolls to voicemail, the next licensed electrician on the map gets the job and probably the panel upgrade behind it.

60-second calculator

What are missed calls costing you?

Every call that rolls to voicemail is a customer deciding whether to wait for you or call the next name. Put in your own numbers — nothing is saved, nothing is sent.

Use your real numbers. The starting values are placeholders, not averages.
Not sure how many you miss? Your phone's call log will tell you — or the free audit will.

Open the full calculator — how the math works and how to stop missing calls

Calls you get in a typical week 40 Share that go unanswered (after hours, on a job, on another line) 15% Of those, how many would have booked if you'd answered 40% Your average job or ticket $

Walking out the door every year $0

0calls missed / month

0jobs lost / month

$0lost / month

Find My Leaks — Free Audit

An estimate from your own inputs, not a promise. It doesn't count the repeat work, referrals and reviews a lost customer takes with them.

The fix

What we build for electricians

A Google Business Profile built for the two searches that matter — "electrician near me" in a panic and "panel upgrade cost" in research mode — with your license, your service area, real photos, and every review answered
A page for every job you actually want: service panel upgrades, standby generators, EV charger installs, rewires, troubleshooting, commercial and industrial service — written the way a homeowner types it, which is also how you stop being compared to a handyman
An AI receptionist that answers 24/7 and knows the difference: a no-power call gets your emergency flow and a text to your phone, a quote request gets booked for Tuesday. You decide what wakes you up
Automated follow-up on every estimate, because a $9,000 panel job is a decision people sit on — and a review request after every service call, so the rating compounds while you work

Most of that is the same local SEO groundwork we do for every Manitowoc trade — the listing, the map pack, and pages that answer what people actually type.

Electrical is the same shape as the HVAC and plumbing work we already run every day: an emergency that is won in the first ring, and a considered upgrade that is won by the company still in the conversation three weeks later.

The difference

Why electricians switch to MCM

Most marketing companies sell you tools and a monthly invoice. With MCM the work gets done for you, the software is included, and you see proof every week.

The typical agency MCM Digital Products

How you reach them A support ticket, a general inbox, or whoever has your file this month Michael directly — his personal cell, text, direct email, and a clients-only meeting link

What you hear from them Not much — until the invoice A report every week of everything that got done — work Michael checked himself

What they recommend Whatever is on this month's upsell list Only what you need. If you don't need it, he'll tell you

The software Extra subscriptions you pay for and have to learn All of it included — nothing to buy, set up or figure out

How tech savvy you need to be Enough to log in, pull reports and chase answers Not at all. That's my job

How many vendors A website guy, an SEO company, a social media person — each blaming the others One point of contact — every piece of work runs through Michael

When something breaks You find out from a customer Caught in the weekly check and fixed

If you ever leave The site and the data can stay behind You own what we build — site, profile, content, data

See Where You Stand — Free Audit

Proof, not promises

What owners say about working with Michael

Pulled live from Google — real names, real dates, and a link to verify every one.

Questions owners ask

Electrical marketing questions, answered

How do we compete with handymen and side-work guys charging half?

You stop competing on the same page. A licensed, insured, permit-pulling electrician wins on the searches where people are worried about doing it right — panel capacity, aluminum wiring, code, insurance, resale. We put your license, your permits, and your inspection record where a nervous homeowner sees it, and we let the cheap guys have the price shoppers.

Do we really need separate pages for EV chargers and generators?

Yes, and they are usually the two best pages on an electrician's site. Those are researched searches with real money behind them and far less competition than "electrician near me." One page each, with your real installs and your honest pricing approach, and you own a category in your county.

Can the AI receptionist tell an emergency from a quote request?

That is exactly what it is set up to do. It triages on rules you write: no power, burning smell, or sparks get your emergency path and a text to your phone within seconds. "Can you add outlets in my garage" gets booked into your normal schedule. It never diagnoses anything electrical.

We do mostly commercial and industrial service. Does this still apply?

Yes, with a different mix. Commercial work is won on capability pages, service-agreement content, and being findable when a facility manager searches at 6 AM — plus follow-up on bids. We build the residential emergency side only as far as you want it.

We are booked out six weeks. Why would we market?

Because "booked out" is a pipeline, not a business, and it usually means you are taking whatever comes rather than what pays best. Marketing done right lets you fill the schedule with panel upgrades and generators instead of a day of ceiling fans.

What does it cost?

Packages typically start around $500/month. A one-truck shop and a ten-electrician outfit look nothing alike, so the free audit is where we get specific — and you keep the audit either way.

Do you handle electrician marketing in Manitowoc, WI?

Yes — electrician marketing in Manitowoc, WI is where we live, literally. We're a Manitowoc company, so a Lakeshore electrical shop gets an agency that already knows the market, the towns, and the searches. Shops elsewhere get the same system — everything we build runs remotely.

The Playbook