Marketing for Electrical Contractors: How the Right Calls Find You
Electricians live on two kinds of work — quick service calls and the bigger jobs they actually want.…
Built in Manitowoc, WI · Handling marketing for owners since 2011
Your whole marketing department.
Your whole marketing department.
Without hiring one.
Website, Google Business Profile, social media, SEO and AI search, ads, reviews and follow-up — all handled, all of it running through me, the software included, and a report every week of exactly what got done. You don't need to be tech savvy. That's my job. Yours is running your business.
Free Snapshot Report of your business, built before we ever talk. That number is answered 24/7 by the same AI receptionist we build for clients — try it.
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Years in business
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Businesses served
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States served
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Person accountable — Michael
Sound familiar?
You're good at the work.
You're good at the work.
The phone doesn't know it yet.
The call at 7:40 PM went to voicemail. They didn't leave a message. They called the next name on the list — and that job is gone for good.
You search your own trade in your own town and see three competitors before you. Some of them do worse work than you. They just show up first.
The other guy has three times the reviews so he wins the comparison before anyone looks at your work or your price.
You pay a marketing company every month and still can't say what you got for it. The report shows up. You don't read it. Nobody calls.
None of that is a marketing problem. It's a nobody-owns-it problem.
You're running jobs, crews and customers. Nobody has time to also run a website, a Google profile, social media, SEO, ads, reviews and follow-up — or to notice when one of them quietly breaks. That's the job I take off your plate: I build it, run it, watch it, and send you a report every week of everything that got done.
60-second calculator
What are missed calls costing you?
Every call that rolls to voicemail is a customer deciding whether to wait for you or call the next name. Put in your own numbers — nothing is saved, nothing is sent.
- Use your real numbers. The starting values are placeholders, not averages.
- Not sure how many you miss? Your phone's call log will tell you — or the free audit will.
Walking out the door every year
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0calls missed / month
0jobs lost / month
$0lost / month
Find My Leaks — Free Audit
An estimate from your own inputs, not a promise. It doesn't count the repeat work, referrals and reviews a lost customer takes with them.
Hear it from Michael
Hired a marketing company before and never knew what you paid for?
Two minutes on why most of them fall short, how the whole system gets built and checked every week, and why you can text, call, or sit down with the person whose name is on it.
How the system works
One engine. Four gears.
One engine. Four gears.
One person watching it turn.
A website from one vendor, SEO from another and a voicemail box catching your leads means nobody owns the whole picture. We replace the patchwork with one connected engine — and one person whose name is on it.
One engine, four gears, always turning: customers find you, every inquiry gets answered, jobs get booked, and every finished job earns the review that makes the next customer find you faster. Remove any gear and the whole thing slows down — that's why we build and run all of it.
Get found
Local SEO, Google Business Profile, and a fast website put you in front of customers at the exact moment they're searching for what you do.
Never miss a lead
AI answering and instant follow-up capture every call, chat, and form — nights, weekends, and busy season included.
Win the comparison
Review requests go out after every job, so your reputation grows every week — and you win the side-by-side before price ever comes up.
What you get
Everything handled — like having your own marketing person on staff.
Without the salary, the training, or starting over when they quit. You focus on what you're best at: your business.
Your websiteBuilt, hosted, updated and backed up.
Google Business ProfilePosts, photos and updates — and strangers' edits caught.
Social mediaPosts written and scheduled every week.
Local SEO & AI searchFound on Google — and in answers from tools like ChatGPT.
AdsGoogle, Facebook and Instagram — managed and reported in plain English.
ReviewsRequested after every job, replied to for you.
AI receptionistEvery call answered, 24/7, details texted to you.
Follow-up & bookingEstimates chased and appointments booked automatically.
All the software included
No separate subscriptions to buy, set up or learn. It's part of the package.
A report every week
Everything that got done, in plain English — like a weekly check-in from your own marketing person.
No tech skills needed
Logins, settings, updates and monitoring are my job. Approve as much or as little as you like — most clients just let me run it.
Your free business audit
Before we ever talk, I'll already know where you're losing customers.
Every audit call starts with your Snapshot Report — a complete scan of your business's online presence. No generic pitch. We look at your data, together.
- How you rank against your top local competitors — by name
- Where your Google Business Profile is leaking calls
- Your review standing vs. the businesses winning your customers
- Website speed, mobile experience, and listing accuracy
Not ready to talk yet? Get the free report by email first →
Who we serve
Built for the businesses that build your community
Pick your industry — see exactly how the system works for a business like yours.
Home & Property TradesHVAC, plumbing, electrical, roofing, construction, landscaping, flooring, cleaning
Auto, Industrial & MovingRepair shops, quick lube, manufacturers, movers
Health & CareDental, veterinary, senior living, wellness and med spas
Professional & FinancialLaw firms, insurance, accounting, real estate
Hospitality & CommunityRestaurants, hotels and venues, campgrounds, sports clubs
Don't See Yours?If your customers search, read reviews, and call — it works
How it works
Three steps. Zero guesswork.
Start here — free
1
Get your free business audit
Before our call, I run a complete Snapshot Report on your business: your Google visibility, reviews, website performance, listings, and how you stack up against your local competitors. On the call, we walk through it together — you'll see exactly where customers are slipping away, whether we work together or not.
2
Get your Authority Blueprint
Based on your audit, you get a clear, prioritized plan: what to fix first, what it costs, and what results to expect. No jargon, no padding — a roadmap a busy owner can actually read.
3
We build it. You watch it work.
We build and run the whole engine while you run your business. Your own MCM360 portal shows rankings, calls, leads, and reviews in real time — proof, not promises.
How I work with you
A real relationship — not a support ticket.
Every client gets my personal cell number, an email that comes straight to me, a clients-only link to book time with me, and permission to text me. Here's what you can hold me to.
Honest — sometimes to a fault
If you don't need something, I'll tell you. I would rather lose the sale than sell you something that won't pay off for your business.
Real terms, not tech terms
You'll never need a glossary to understand your own marketing. If I can't explain it simply, I haven't earned your money.
Everything runs through me
I have help, but every piece of work runs through me. You contact me directly, I check the work myself, and I get back to you personally.
Your success is personal
This isn't an account on a list. I work hard for every client, because my name is on the company and my reputation lives in the same town as yours.
— Michael Cummings, founder
The difference
Why owners switch to MCM
Most marketing companies sell you tools and a monthly invoice. With MCM the work gets done for you, the software is included, and you see proof every week.
The typical agency
MCM Digital Products
How you reach them
A support ticket, a general inbox, or whoever has your file this month
Michael directly — his personal cell, text, direct email, and a clients-only meeting link
What you hear from them
Not much — until the invoice
A report every week of everything that got done — work Michael checked himself
What they recommend
Whatever is on this month's upsell list
Only what you need. If you don't need it, he'll tell you
The software
Extra subscriptions you pay for and have to learn
All of it included — nothing to buy, set up or figure out
How tech savvy you need to be
Enough to log in, pull reports and chase answers
Not at all. That's my job
How many vendors
A website guy, an SEO company, a social media person — each blaming the others
One point of contact — every piece of work runs through Michael
When something breaks
You find out from a customer
Caught in the weekly check and fixed
If you ever leave
The site and the data can stay behind
You own what we build — site, profile, content, data
Proof, not promises
What owners say about working with Michael
Pulled live from Google — real names, real dates, and a link to verify every single one.
Who you're working with
Read Michael's story
My name is on this. Literally.
I'm Michael Cummings — founder of MCM Digital Products, husband, father of five, and a lifelong part of the Manitowoc community. When your marketing partner lives where you can find him, coaches the kids in your town, and gets re-elected by his neighbors, cutting corners isn't an option.
Manitowoc City Council — elected three timesAccountability isn't a buzzword when your neighbors vote on your judgment.
Chairman, Salvation Army of Manitowoc CountyCommunity leadership, not just community marketing.
President & coach, Manitowoc Chiefs Youth FootballRunning a 150+ kid program teaches you systems, follow-through, and patience.
Chamber of Commerce speaker on AI & marketingThe same strategies I teach on stage are the ones running your engine.
The 60-second Leak Check
Where is your business leaking customers?
Eight yes-or-no questions. Answer honestly — nobody sees this but you. You'll get your leaks, ranked, and what fixes each one.
- 1 Does every call get answered — nights, weekends, and while you're on a job?
- 2 Search your trade and your town on Google. Are you in the top three on the map?
- 3 Do you have more Google reviews than the competitor you lose jobs to?
- 4 Does every customer get asked for a review after the job — every time?
- 5 Does every estimate get followed up if they don't reply?
- 6 Does your website load fast and work well on a phone?
- 7 In the last 30 days, has anyone checked your Google profile for changes you didn't make?
- 8 Could you say right now how many calls your marketing brought in last month?
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Your free Snapshot Report checks most of these on your real business before we ever talk.
Straight answers
The questions every owner asks first
What does it cost?
It depends on your market and what you actually need, so the price comes after the free audit — in writing, with no surprises. Because one system replaces several separate vendors, most owners find it costs less than the patchwork it retires.
I've been burned by a marketing company before. Why is this different?
Two reasons. You get your own live portal, so you can check rankings, calls, leads and reviews yourself any day instead of trusting a report. And you deal with Michael — the person whose name is on the company — not a rotating account manager.
Am I locked into a long contract?
Everything is scoped in writing, and you own what we build — site, content, profile, data. We keep clients with results, not lock-ins.
Do I need to be tech savvy?
No. That is the whole point. Logins, settings, updates, posting and fixing things are my job. You approve as much or as little as you want, and you get a plain-English report every week of what got done.
What software do I have to buy?
None. The website platform, the Google and social tools, the SEO software, the AI receptionist and your client portal are all included. Nothing extra to subscribe to, set up or learn.
How much of my time does this take?
Almost none after kickoff. Most clients trust me to run their whole online presence without signing off on every post or change — you can approve as much or as little as you like. Building it, running it and monitoring it is my job.
How long before I see results?
Answering and follow-up start working on day one. Google profile improvements show up in weeks. Search rankings build over three to six months — and your portal shows the whole timeline honestly.
You're in Manitowoc. Do you work with businesses outside Wisconsin?
Yes — clients in five states today. Everything runs remotely, so distance changes how often we shake hands, not what gets delivered or who answers the phone.
The Playbook
Straight answers, no jargon.
Short reads on getting found, getting called, and getting reviews — written for owners, not marketers.
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