Google & Facebook Ads Management | MCM Digital Products

Sound familiar?

You've paid for ads before and couldn't tell what you got.

The owner who "tried Facebook ads once," spent a few hundred dollars on likes, and never saw a single call

The Google Ads account somebody set up years ago that still runs on autopilot — and nobody can say what it brings in

Paying for clicks that land on a slow website, a voicemail box, or a Google profile with four reviews

What it's costing you

Ads nobody tracks are a donation to Google.

Here's how we fix it

The fix

Done for you, start to finish

Ads can put you in front of customers tomorrow instead of in six months. They can also burn money fast. I set up and run your Google Ads and Facebook & Instagram ads, write the ads, build the audiences, track which ones turn into calls and booked jobs, and adjust every week. And because I also handle your website, Google profile, reviews and phone answering, the people your ads bring in land somewhere that actually turns them into customers.

What's included

Google Ads — search ads for the moments someone looks for what you do, plus Performance Max campaigns that reach them across Google, YouTube and Maps

Facebook & Instagram ads — reaching homeowners and customers in your service area before they start searching

Competitor research — we look at the ads your competitors are running before we write a word of yours

Ads written and designed for you, in your colors and your voice, with the messages that work kept and the duds cut

An account health check before any budget changes: targeting, tracking, budget and the page your ads send people to

Wasted-click control — the searches that will never turn into a job get blocked, so your budget goes to real customers

Call and form tracking, so you see which ads bring in customers — not just clicks and likes

Weekly adjustments and a plain-English line in your weekly report: what was spent, and what came of it

One flat monthly management rate — it never goes up because you spend more on ads

Who it's for

Is this you?

Service businesses that are ready to grow faster than word-of-mouth and SEO alone — and want someone watching the spend as carefully as they would.

Get My Free Authority Blueprint

Rather talk it through first? Book a Free 30-Minute Call →

How it works

How it works, step by step

1

The readiness check

Before any money is spent, I look at where the ads would send people: your website, your Google profile, your reviews, and whether your phone gets answered. If those will leak, we fix them first. Ads just buy more of whatever happens next.

2

The research and the plan

I look at what your competitors are running and which searches are worth paying for, then put the plan in writing: which platform, which services, which towns, and a starting budget that makes sense. Your ad budget is yours to set.

3

Build and launch

I write the ads, design the graphics in your brand, block the searches that would waste money, set up call and form tracking, and launch.

4

Watch and adjust weekly

What's bringing calls gets more. What isn't gets cut. You see it in your weekly report — and you can call, text or email me about any of it.

60-second calculator

What are missed calls costing you?

Every call that rolls to voicemail is a customer deciding whether to wait for you or call the next name. Put in your own numbers — nothing is saved, nothing is sent.

Use your real numbers. The starting values are placeholders, not averages.
Not sure how many you miss? Your phone's call log will tell you — or your free Authority Blueprint will.

Open the full calculator — how the math works and how to stop missing calls

Calls you get in a typical week 40 Share that go unanswered (after hours, on a job, on another line) 15% Of those, how many would have booked if you'd answered 40% Your average job or ticket $

Walking out the door every year $0

0calls missed / month

0jobs lost / month

$0lost / month

Find My Leaks — Free Blueprint

An estimate from your own inputs, not a promise. It doesn't count the repeat work, referrals and reviews a lost customer takes with them.

Proof, not promises

What owners say about working with Michael

Pulled live from Google — real names, real dates, and a link to verify every one.

The difference

Why owners switch to MCM

Most marketing companies sell you tools and a monthly invoice. With MCM the work gets done for you, the software is included, and you see proof every week.

The typical agency MCM Digital Products

How you reach them A support ticket, a general inbox, or whoever has your file this month Michael directly — his personal cell, text, direct email, and a clients-only meeting link

What you hear from them Not much — until the invoice A report every week of everything that got done — work Michael checked himself

What they recommend Whatever is on this month's upsell list Only what you need. If you don't need it, he'll tell you

The software Extra subscriptions you pay for and have to learn All of it included — nothing to buy, set up or figure out

How tech savvy you need to be Enough to log in, pull reports and chase answers Not at all. That's my job

How many vendors A website guy, an SEO company, a social media person — each blaming the others One point of contact — every piece of work runs through Michael

When something breaks You find out from a customer Caught in the weekly check and fixed

If you ever leave The site and the data can stay behind You own what we build — site, profile, content, data

See Where You Stand — Free Blueprint

Where to go nextAI Receptionist

Every ad click that calls costs you money. Next: make sure every call gets answered.

See how it works Or skip aheadGet all of it, done for you

The Authority Blueprint runs every piece together, with one person to call and a report every week.

See the whole system

Common questions

Straight answers

Should my business be running ads?

Maybe not yet. Ads work best when the basics are solid — a good website, a healthy Google profile, reviews, and a phone that gets answered. If those aren't there, ads mostly buy you more missed opportunities. Your free Authority Blueprint will show which side of that line you're on, and I'll tell you honestly.

Google Ads or Facebook ads — which is better for me?

They do different jobs. Google Ads reach people who are searching for what you do right now, which is usually best for urgent and high-intent work. Facebook and Instagram reach people in your area before they're searching, which is better for building awareness, seasonal offers, and projects people plan ahead. Many businesses use both; some only need one.

How much should I spend on ads?

It depends on your market, your services and your goals. We set a starting budget together in writing, and you decide how much. Your ad budget goes straight to Google or Meta — it is separate from my management rate.

How do you charge for managing ads?

One flat monthly rate. Most agencies take a percentage of your ad spend, which means they make more every time they convince you to spend more — whether or not it is working. With a flat rate, my only reason to recommend a bigger budget is that the ads are paying off. You get the exact number in writing after a free call.

How will I know if the ads are working?

Calls and forms from ads are tracked, so you see which ads bring real customers — not just clicks and likes. Your weekly report says, in plain English, what was spent and what came of it.

I already run Google Ads. Can you look at my account?

Yes. Bring it to a free call and I'll run a health check on it: whether the targeting, tracking, budget and landing page are set up to make you money — and where it's leaking.

Do I own the ad accounts?

Yes. The accounts are set up in your business's name, so the history and the data stay with you — the same as everything else we build.

What if the ads aren't working?

Then you'll hear it from me first, along with what I'm changing. If ads aren't the right fit for your business, I'll say so and recommend putting the money somewhere that will pay off.

The Playbook

More on this, in plain English.

Case Studies· November 5, 2026

Google & Social Media Ads — Run Like It's Your Own Money