Who we serve

Dental Marketing That Fills the Hygiene Schedule With Patients Who Show Up

New patients search "dentist near me," check your reviews, and call with one question: "Do you take my insurance?" We make sure your practice is the one they find, the one that answers, and the one they come back to every six months.

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Sound familiar?

The problems we hear from dental practices every week

Corporate dental groups outspend you on every search in town — even running ads on your own practice name

The front desk can't check in a patient, verify insurance, and answer the phone at the same time — and the phone loses

Open chairs from no-shows and overdue recalls; patients aren't avoiding you, they're forgetting you

6 months

is the whole business.

Recall is where a dental practice makes its money. A new patient who never comes back was a marketing expense, not a patient.

Which of these is costing you the most? Your free Snapshot Report shows it — on your real business, before we ever talk.

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The fix

What we build for dental practices

A Google listing built for how nervous people pick a dentist — reviews answered, insurance and services listed, real photos of the office and the team, hours right
Service pages that answer the real questions in plain language — cleanings, emergency visits, implants, clear aligners, kids, sedation for anxious patients — so you show up for "emergency dentist" and "dentist that takes my insurance"
An AI receptionist for front-desk overflow that covers "are you taking new patients" and insurance questions and books the request — it never asks for or stores health details; anything clinical goes to your team
Recall reminders, appointment confirmations that cut no-shows, and a review request at exactly the right moment — sent by permission, running by itself

New patients almost always arrive through a local search, which is why we start with the Google listing and the local rankings before touching anything else.

We build this same system for local businesses that live on repeat customers and reputation. A dental practice is the purest version of that: trust gets the first visit, and follow-up gets the next twenty.

The difference

Why dental practices switch to MCM

Most marketing companies sell you tools and a monthly invoice. With MCM the work gets done for you, the software is included, and you see proof every week.

The typical agency MCM Digital Products

How you reach them A support ticket, a general inbox, or whoever has your file this month Michael directly — his personal cell, text, direct email, and a clients-only meeting link

What you hear from them Not much — until the invoice A report every week of everything that got done — work Michael checked himself

What they recommend Whatever is on this month's upsell list Only what you need. If you don't need it, he'll tell you

The software Extra subscriptions you pay for and have to learn All of it included — nothing to buy, set up or figure out

How tech savvy you need to be Enough to log in, pull reports and chase answers Not at all. That's my job

How many vendors A website guy, an SEO company, a social media person — each blaming the others One point of contact — every piece of work runs through Michael

When something breaks You find out from a customer Caught in the weekly check and fixed

If you ever leave The site and the data can stay behind You own what we build — site, profile, content, data

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Proof, not promises

What owners say about working with Michael

Pulled live from Google — real names, real dates, and a link to verify every one.

Questions owners ask

Dental marketing questions, answered

How does this work with HIPAA?

Carefully, and honestly. The receptionist and the follow-up messages are set up to collect and send only scheduling and contact information — never health details, treatment, or anything clinical. Anything touching a patient's care stays with your team and your practice software. We walk your office manager through exactly what gets sent and stored before anything goes live.

Will this plug into Dentrix, Eaglesoft, or Open Dental?

Appointment requests and new-patient info reach your team by text and email and go into your practice software the way you already do it. If your software supports online scheduling, we connect to that. We won't promise a deep integration we haven't tested with your setup — we'll tell you what's real during the audit.

How do we get reviews without making patients uncomfortable?

Ask everyone, the same way, at the same moment — right after a good visit, by text, with one tap. Patients decide what to say. We never pay for reviews or filter them, and every reply, good or bad, is written to protect the patient's privacy.

We're established with plenty of patients. Why bother?

Because the practice is worth more with a strong online presence, and because "plenty of patients" becomes a thinner recall list in three years when a chain opens down the street. The practices that hold their schedules are the ones patients can find, trust, and hear from.

Do Google Ads work for dentists?

They can, and they're expensive — dental keywords are among the priciest in local search. We start with what compounds for free: the listing, the reviews, the service pages. Then, if ads make sense for a specific goal like implants or a new location, we run them on a budget you control.

What does it cost?

Packages typically start around $500/month, depending on how many services you want to grow and whether you have one location or several. The free audit shows where new patients are finding — or not finding — your practice right now.

Do you offer dental marketing in Manitowoc, WI?

Yes — dental marketing in Manitowoc, WI is home-field work for us. We're based here, so a Lakeshore practice gets the same system we run for practices anywhere, plus an agency that knows exactly how people in this county pick a dentist. Practices outside the area get the identical build — the work is remote either way.

The Playbook