85 Days of Doing Our Own SEO: What Changed Since the 60-Day Case Study
We re-pulled every number from our own 60-day SEO case study on October 7, 2026. More searches found…
Services
Local SEO That Puts You Where Customers Are Looking
When someone in your service area searches for what you do, you're either on the first screen or you don't exist. We manage your rankings, your Google Business Profile, and your local authority — and you watch it all live in your own portal.
Sound familiar?
The problems this solves
The furnace-repair search in your own town that shows three competitors — and not you
The landscaper ranked below two guys with worse work and fewer reviews, purely on Google optimization
The business that expanded to a second location Google doesn't even know exists
What it is
Done for you, start to finish
Complete local search management: Google Business Profile optimization, keyword strategy built from live search data, content that builds topical authority, and transparent rank tracking through your MCM360 Authority Portal.
What's included
Google Business Profile optimization, posting, and management
Keyword strategy built on real search volume in your market
On-page and technical SEO with continuous automated optimization
Local content that builds authority for your services and cities
Citation and directory consistency across the web
Live rank tracking in your own portal — see exactly what's moving
Who it's for
Is this you?
Businesses that depend on local customers finding them — and are tired of paying for SEO reports they can't verify.
Book My Free Audit Call
Proof, not promises
What owners say about working with Michael
Pulled live from Google — real names, real dates, and a link to verify every one.
The difference
Why owners switch to MCM
Most marketing companies sell you tools and a monthly invoice. With MCM the work gets done for you, the software is included, and you see proof every week.
The typical agency
MCM Digital Products
How you reach them
A support ticket, a general inbox, or whoever has your file this month
Michael directly — his personal cell, text, direct email, and a clients-only meeting link
What you hear from them
Not much — until the invoice
A report every week of everything that got done — work Michael checked himself
What they recommend
Whatever is on this month's upsell list
Only what you need. If you don't need it, he'll tell you
The software
Extra subscriptions you pay for and have to learn
All of it included — nothing to buy, set up or figure out
How tech savvy you need to be
Enough to log in, pull reports and chase answers
Not at all. That's my job
How many vendors
A website guy, an SEO company, a social media person — each blaming the others
One point of contact — every piece of work runs through Michael
When something breaks
You find out from a customer
Caught in the weekly check and fixed
If you ever leave
The site and the data can stay behind
You own what we build — site, profile, content, data
Common questions
Straight answers
How long does local SEO take to work?
Google Business Profile improvements often show within weeks. Meaningful organic movement typically takes 3–6 months, and it compounds from there. Anyone promising page one in a week is selling something.
What is a Google Business Profile and why does it matter?
It's the listing with your map pin, reviews, hours, and photos — and for local searches it gets more clicks than websites do. An optimized profile is the single highest-leverage asset in local marketing.
Can you guarantee first-place rankings?
No — and nobody honest can, because Google decides. What we guarantee is the work: proven optimization, done continuously, with every keyword tracked daily in your portal so you can see movement yourself.
What's the difference between local SEO and regular SEO?
Local SEO wins the map pack and 'near me' searches in your service area — profile optimization, reviews, local listings. Traditional SEO builds broader authority. Local businesses usually need local first.
Do reviews really affect my rankings?
Yes. Review quantity, quality, recency, and your responses all feed Google's local algorithm — and they persuade humans too. It's why our review automation and SEO work as one system.
What are citations and listings, and why do they matter?
They're the mentions of your business name, address, and phone across the web — directories, maps, data providers. Inconsistent listings quietly erode Google's trust in your business. We find and fix them.
How do I know you're actually doing the work?
Your MCM360 Authority Portal shows rankings updated daily, every optimization performed, and your competitors side by side. No mystery PDFs — you watch it happen.
I run Google Ads. Do I still need SEO?
Ads stop the moment you stop paying. SEO compounds — every month builds on the last. Most healthy strategies use ads for immediate volume while SEO builds the asset that eventually makes ads optional.
What does local SEO cost?
It scales with your market and how aggressively you want to grow. You'll get exact pricing scoped in writing on your free audit call — and the audit shows you the gaps before you spend a dollar.
My rankings dropped. Can you figure out why?
Usually, yes. Common culprits are algorithm updates, a competitor stepping up, listing inconsistencies, or website changes gone wrong. The audit diagnoses it with data instead of guessing.
The Playbook
More on this, in plain English.
79 Days In: What Changed for a Veteran-Owned HVAC Company Since the First 45
The day-79 re-pull for a veteran-owned HVAC company: more searches on page one, fewer impressions, fewer listing clicks.…
Eight Months In: What Changed for a Wisconsin Flooring Store Since the Seven-Month Case Study
The monthly re-pull for a Wisconsin flooring store: more searches on page one, listing calls flat at 25,…
Free in the MCM360 Academy
Take it free
Local SEO: Own Your Neighborhood on Google
The same 30-day plan we run on client accounts, written for an owner instead of a marketer.