What Showing Up Around Manitowoc Teaches You About Marketing a Local Business
In a market the size of Manitowoc, your reputation moves through rooms before it moves through search results. Here is…
The Playbook
Manitowoc Business Growth: Insights and Digital Marketing Strategies
News and plays from our home field — Manitowoc, the Lakeshore, and the local business community.
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Which Lakeshore Towns Should Your Service Area Actually Include?
"We serve the whole Lakeshore" is a decision, not a default. Here's how to pick the towns around Manitowoc that…
The Lakeshore Seasonal Calendar: When Manitowoc Customers Actually Look for Each Trade
Demand for every trade on the Lakeshore moves with the lake and the seasons. Here is when Manitowoc-area customers actually…
Business Marketing in Manitowoc, Wisconsin: How to Choose Who You Work With
Do it yourself, hire an employee, hire a local agency, or hire a national one. An honest look at all…
Marketing a Youth Sports Organization in Manitowoc: Filling Rosters and Finding Sponsors
Written for the volunteer board. How families actually find your league, how to make registration painless, the list you are…
Nonprofit Marketing in Manitowoc, WI: Getting Attention When There Is No Budget
Written by a local board chair, not a vendor: the free and cheap things that actually work for a Manitowoc-area…
Your Volunteers Are Burning Out Before the Season Ends
It is Sunday evening. Practice is tomorrow at six. Your phone buzzes: a parent asks what time it starts and…
Registration Night Came and Went. Half the Roster Did Not Show.
It is 7:40 on a Tuesday in a school cafeteria. The folding table is up. The cash box is out.…
Restaurant Marketing in Manitowoc, Wisconsin: Filling Tables in a Small Town
Two very different customers, one Google listing that does most of the work, honest photos, a readable menu, and the…
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