A One-Star Review on a Saturday Night
It is 7:40 on a Saturday. Two parties are waiting on one table, the fryer is backed up, a server…
The Playbook
Plays for restaurants and food businesses
Every play we've written for restaurants and food businesses — real strategies from the field, in plain English. See how we work with restaurants and food businesses →
By topic
Your Menu Is a PDF and Google Cannot Read It
It is 4:40 on a Friday afternoon. Somebody is sitting in a parked car on Calumet Avenue with the engine…
Tuesday Night Is Dead. Wednesday Is Worse.
It is 6:40 on a Tuesday. Two tables are seated, one is finishing, and the server is folding napkins she…
Restaurant Marketing in Manitowoc, Wisconsin: Filling Tables in a Small Town
Two very different customers, one Google listing that does most of the work, honest photos, a readable menu, and the…
Setting Up Your Google Business Profile When You Serve Manitowoc, Two Rivers, and the Lakeshore
Service area business or storefront? Which Lakeshore towns to list, which categories to pick, and why stuffing "Two Rivers" into…
Google Business Profile Posts: What to Publish Every Week
A profile that looks abandoned costs you trust. A simple six-type weekly rotation — job photos, seasonal reminders, reviews, service…
Why “Near Me” Searches Work Differently in a Town the Size of Manitowoc
Small-market search is a different game. Why "near me" results in Manitowoc, Two Rivers, and the Lakeshore reward the businesses…
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