The Playbook

Reviews & Reputation

Earning five-star reviews automatically, responding the right way, and protecting the reputation that wins jobs.

Google now quietly moderates review replies — and rejects a surprising share without telling you. What a 12,752-reply analysis found,…

It is 7:40 on a Saturday. Two parties are waiting on one table, the fryer is backed up, a server…

You drive past the house in April and there is a different truck in the driveway. Same lawn you cut…

You are in the truck between calls and you check your phone. There it is. Three lines near the top…

They check out on a Sunday morning. The kids are sunburned, the car is packed badly, and somebody says “we…

You know the week. The wind comes through hard, and by the next afternoon there are trucks on streets you…

Why asking by hand keeps failing, the three pieces of a system that works, what automation must never do, and…

Homeowners skim your last five reviews and your replies — not your star average. The review types that actually win…

A simple, repeatable formula for replying to both positive and negative Google reviews — plus generic example templates you can…

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