What Lakeshore Event Weekends Do to Local Search (and Your Schedule)
When a big weekend hits the lakeshore — a festival, a tournament, a car show — thousands of…
Services
Local Press Releases That Reach Your Own Town
New hire, big project, award, ribbon cutting, community event — tell us your news in a sentence. We write the press release and send it to the reporters, editors and TV stations within about an hour of you. Replies come straight to you.
Rather talk it through first? Book a Free 30-Minute Call →
Sound familiar?
The problems this solves
Doing something great for your community — and nobody outside your shop ever hearing about it
Paying for a "national press release" that landed on websites hundreds of miles from your customers
Never knowing which local reporter to call, or what to say when you do
What it is
Done for you, start to finish
We keep a list of the local reporters, editors and TV newsrooms in every town around you. When you have news, we write the release in plain English, you approve it from your phone, and we send it to the people who cover your area. If a reporter wants more, they reach you directly.
What's included
Your news written up as a proper press release — you just tell us what happened
Sent to local newspapers, radio, TV reporters and editors within about an hour of you
One-tap approval from your phone before anything goes out
Reporter replies go straight to you, not through us
Every release kept in your portal, with any coverage it earned
Ideas for news worth sharing when you are not sure you have any
Who it's for
Is this you?
Local businesses that do things worth talking about — and want their own community to hear about it.
Rather talk it through first? Book a Free 30-Minute Call →
Proof, not promises
What owners say about working with Michael
Pulled live from Google — real names, real dates, and a link to verify every one.
The difference
Why owners switch to MCM
Most marketing companies sell you tools and a monthly invoice. With MCM the work gets done for you, the software is included, and you see proof every week.
The typical agency
MCM Digital Products
How you reach them
A support ticket, a general inbox, or whoever has your file this month
Michael directly — his personal cell, text, direct email, and a clients-only meeting link
What you hear from them
Not much — until the invoice
A report every week of everything that got done — work Michael checked himself
What they recommend
Whatever is on this month's upsell list
Only what you need. If you don't need it, he'll tell you
The software
Extra subscriptions you pay for and have to learn
All of it included — nothing to buy, set up or figure out
How tech savvy you need to be
Enough to log in, pull reports and chase answers
Not at all. That's my job
How many vendors
A website guy, an SEO company, a social media person — each blaming the others
One point of contact — every piece of work runs through Michael
When something breaks
You find out from a customer
Caught in the weekly check and fixed
If you ever leave
The site and the data can stay behind
You own what we build — site, profile, content, data
Common questions
Straight answers
What counts as news?
More than you think: a new hire, an anniversary, a big project, an award, a new service, a ribbon cutting, a charity event or sponsorship. If you are not sure, tell us what is going on and we will tell you what is worth sending.
Who do you send it to?
The local newspapers, radio and TV newsrooms that cover your towns — reporters and editors within about an hour of your business. Not a national wire service that posts it on websites nobody in your town reads.
Can you guarantee it gets published?
No — reporters decide what they cover. What we do is write it the way reporters like to receive it and get it to the right people. You see every release and any coverage in your portal.
Do I have to talk to reporters?
Only if you want to. Replies come straight to you so you never miss an interview request, and we help you get ready if one comes.
How many press releases do I get?
There is no set number. Press releases work when there is real news, so we send them when you have something worth sharing.
What does it cost?
It is included in the Authority Blueprint program and can be added on its own. You get an exact price in writing on a free 30-minute call.
The Playbook
More on this, in plain English.
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