What Lakeshore Event Weekends Do to Local Search (and Your Schedule)
When a big weekend hits the lakeshore — a festival, a tournament, a car show — thousands of…
Services
Email Campaigns That Bring Past Customers Back
Your easiest next job is from someone who already knows you. We write and send emails to your past customers — helpful tips, seasonal reminders, a gentle nudge toward the next job — in your voice, approved from your phone.
Rather talk it through first? Book a Free 30-Minute Call →
Sound familiar?
The problems this solves
Hundreds of past customers in your phone and invoices, and not one of them has heard from you since the job
Repeat work going to whichever company happened to be top of mind that day
Email tools that take an evening to figure out, so the newsletter never gets sent
What it is
Done for you, start to finish
We set your voice first, then write the emails: one-off messages and step-by-step series with a few days between each email. You approve each one with one link — and you see a series laid out as a simple picture before it starts. Then you see who opened and clicked, customer by customer.
What's included
Your voice set before the first email, so every message sounds like you
Emails written for you: seasonal reminders, tips, news and gentle offers
Step-by-step series — welcome, after-the-job, maintenance reminders — with the timing laid out for you to see
One-link approval from your phone; if you don't change it by the deadline, it sends as planned
Who opened and clicked, customer by customer
Your customer list kept in your Marketing Portal, with unsubscribes handled properly
Who it's for
Is this you?
Businesses with a list of happy past customers — and no time to stay in touch with them.
Rather talk it through first? Book a Free 30-Minute Call →
Proof, not promises
What owners say about working with Michael
Pulled live from Google — real names, real dates, and a link to verify every one.
The difference
Why owners switch to MCM
Most marketing companies sell you tools and a monthly invoice. With MCM the work gets done for you, the software is included, and you see proof every week.
The typical agency
MCM Digital Products
How you reach them
A support ticket, a general inbox, or whoever has your file this month
Michael directly — his personal cell, text, direct email, and a clients-only meeting link
What you hear from them
Not much — until the invoice
A report every week of everything that got done — work Michael checked himself
What they recommend
Whatever is on this month's upsell list
Only what you need. If you don't need it, he'll tell you
The software
Extra subscriptions you pay for and have to learn
All of it included — nothing to buy, set up or figure out
How tech savvy you need to be
Enough to log in, pull reports and chase answers
Not at all. That's my job
How many vendors
A website guy, an SEO company, a social media person — each blaming the others
One point of contact — every piece of work runs through Michael
When something breaks
You find out from a customer
Caught in the weekly check and fixed
If you ever leave
The site and the data can stay behind
You own what we build — site, profile, content, data
Common questions
Straight answers
Who do the emails go to?
Your own customers and contacts — the people who have hired you or asked about your work. We never buy lists or email strangers.
Will it feel like spam?
Not when it is done right: useful, short, from you, and not too often. Every email has an easy unsubscribe, and we watch how people respond.
Do I have to write anything?
No. Tell us what is going on if you like, and we write it. You approve it with one link from your phone.
What kinds of emails work for a service business?
Seasonal reminders (furnace tune-ups, spring cleanups), helpful tips, a thank-you after the job, a review request, news about your business, and the occasional offer. The goal is staying the name they think of first.
Where does my customer list live?
In your Marketing Portal, so it is yours. We help you get your existing contacts in from your phone, invoices or job software.
What does it cost?
It is included in the Authority Blueprint program and can be added on its own. You get an exact price in writing on a free 30-minute call.
The Playbook
More on this, in plain English.
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