They Are Looking for You on a Phone With One Bar
It is a Friday evening in July on a two-lane road in Manitowoc County. A truck is pulling a twenty-nine…
The Playbook
Plays for campgrounds and outdoor stays
Every play we've written for campgrounds and outdoor stays — real strategies from the field, in plain English. See how we work with campgrounds and outdoor stays →
By topic
The Family That Books Once and Never Comes Back
They check out on a Sunday morning. The kids are sunburned, the car is packed badly, and somebody says “we…
Booked Out in July, Empty in May
The second week of July, the phone rings and you say no. You have a waiting list. Somebody’s cousin wants…
Setting Up Your Google Business Profile When You Serve Manitowoc, Two Rivers, and the Lakeshore
Service area business or storefront? Which Lakeshore towns to list, which categories to pick, and why stuffing "Two Rivers" into…
Google Business Profile Posts: What to Publish Every Week
A profile that looks abandoned costs you trust. A simple six-type weekly rotation — job photos, seasonal reminders, reviews, service…
Why “Near Me” Searches Work Differently in a Town the Size of Manitowoc
Small-market search is a different game. Why "near me" results in Manitowoc, Two Rivers, and the Lakeshore reward the businesses…
The Review Reply Formula That Wins Future Customers
A simple, repeatable formula for replying to both positive and negative Google reviews — plus generic example templates you can…
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