A One-Star Review on a Saturday Night
It is 7:40 on a Saturday. Two parties are waiting on one table, the fryer is backed up, a server…
The Playbook
Real plays for growing a local business
Plain-English strategies from the field — no jargon, no fluff, nothing you need a marketing degree to use. Read a play, run the play.
Why Homeowners Ghost After the Estimate
The walkthrough went well. You measured the addition, listened, explained what you would do differently and why. They asked when…
Nobody Remembers Who Mowed Their Lawn Last Year
You drive past the house in April and there is a different truck in the driveway. Same lawn you cut…
Why Roofing Leads Go Cold in 48 Hours
A homeowner sees a brown ring on the bedroom ceiling Monday morning. It is the only thing they can think…
Shoulder Season Is Quietly Wrecking Your Cash Flow
You know the shape of your year before it starts. From the first real heat wave through August, the phone…
Every Plumber Has One Bad Review. Here Is What to Actually Do About It
You are in the truck between calls and you check your phone. There it is. Three lines near the top…
When the Referral Well Runs Dry
There is a particular quiet that only happens to a business built on word of mouth. The phone does not…
Sponsors Say Yes Once and Never Again
It is July. You are working the sponsor list for fall, and you get to a business that came through…
The Family That Books Once and Never Comes Back
They check out on a Sunday morning. The kids are sunburned, the car is packed badly, and somebody says “we…
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