MCM360 Updates: November 9, 2026

Here’s this week’s short note on what’s changing for clients. None of this is a big switch that flips overnight. Each piece is rolling out over the coming weeks, client by client, so if you don’t see something yet, that’s expected. We’ll give you a heads-up before your account moves over.

One sign-in for everything

We’re moving clients to a single MCM360 sign-in. You sign in once and land in your MCM360 portal. From there, links take you straight into your MCM360 Marketing Portal (conversations, customers, sales pipeline and calendar) without signing in a second time.

If you haven’t been switched yet, nothing changes for you today. Your current login keeps working until we move your account.

A fresh look for your weekly report

Starting with the Friday, November 13 report, your weekly report gets a clean new look. Same information, easier to read on a phone or at your desk.

It still shows every keyword we track for you, how many people search for it, and where your business ranks. That’s the heart of the local SEO work we do for you, and it isn’t going anywhere.

What’s new is a content plan page. It shows what went live for you this week and what’s coming next, so you can see the work itself, not just the rankings it’s building toward.

From leads to jobs

Most of you get leads from a few places: calls, website forms, chats. What we haven’t had is a simple way to see which of those leads turned into paying work. So we’re adding a short weekly email that asks one question: how did it go?

It lists your recent leads, and you answer each one with a single tap. No logging in, no spreadsheet.

When you tap ‘We got the job,’ that sets up one review request for that customer, sent the day after the job’s finish date. Not while your crew is still packing up, and not weeks later when the customer has moved on. A few ground rules:

• Each customer gets one request, and nobody gets asked twice within 90 days.
• Every customer gets the same Google review link, whatever score they’d give. We don’t filter out unhappy customers or send them somewhere else.

That second point matters to us. Honest reviews, the good and the occasional not-so-good, are what make the good ones believable. If you want the longer version of how we handle this, our reviews and follow-up page walks through it.

A Jobs pipeline in your CRM

Alongside the weekly check-in, we’re setting up a Jobs pipeline in each retainer client’s CRM (the customer list and deal tracker inside your Marketing Portal). It follows each lead through stages, from new lead all the way through sold.

The stages are matched to your kind of business. A roofer’s path from first call to signed job doesn’t look like a cleaning company’s path to a recurring contract, so we don’t force one template on everyone.

The reason is simple: we want to show you what your marketing actually brings in, measured in jobs, not just clicks and calls.

What you need to do

Nothing right now. When your account moves to the new sign-in or the weekly check-in starts for you, we’ll let you know first. If you missed last week’s note, here’s the November 2 update.

Questions about any of this? Reply to your report email or call (920) 383-3387.

Mike