How many reviews did you get last month, and who asked for them?

Lesson 2 of the Reputation course says the gap between you and the shop with 300 reviews isn't talent, it's that they ask every customer, every time, with the same link. Most owners ask when they remember, which is about twice a month.

So be honest about yours: how many customers did you serve last month, how many reviews came in, and who in your business is actually responsible for the ask? If the answer is "nobody, it just happens," say that too — that's the most common answer and it's the one worth fixing.