What's new in the Academy — September 2026

This is where new courses, rewritten lessons and new features get posted. Here's where things stand as of today.

The library

22 courses, 166 lessons, five tracks: Start With AI, Pick Your AI Tool, Get Found Locally, Grow & Convert, and Keep & Multiply Customers. Every course outside The Vault is free.

Lessons now do something

Every lesson has three takeaways up front and a hands-on piece in the middle — a calculator, a checklist, a comparison, a short exercise. They vary on purpose, so you're not doing the same drill fourteen times. Finish a lesson and you'll get a little celebration, because finishing things should feel like something.

Streaks and challenges

Complete one lesson a day to build a streak. There are 7, 14 and 28-day challenges. If you're close to the end of a day and haven't done a lesson, you'll get a nudge — on your phone if you've allowed notifications, by email if not. You can turn the reminders off.

Levels

Points from lessons, questions and answers move you up levels. Some things unlock as you go.

Questions on every lesson

Stuck on a lesson? Ask right there on the page. You'll get a quick first answer from the Academy Helper — that's AI and it says so — then I follow up. Questions and answers stay public on the lesson, so the next person who gets stuck in the same spot finds the answer already there.

Certificates

Finish a course and you get one.

The Vault

Every template, script, checklist and tracker from the courses, on one shelf, ready to copy — 22 of them. That's part of the Build Lab membership. The information stays free; the implementation is what you pay for.

More coming. If there's a course you wish existed, say so in the Community.