The Playbook

What Advertising Platforms Are Included with MCM Advertising Intelligence? (2026 Update)

MCM News·May 10, 2024·2 min read·by Michael Cummings

Updated July 2026 — Refreshed to reflect the current platform lineup in Advertising Intelligence and why unified ad reporting matters more than ever.

Advertising Intelligence

One of the most common questions we get about the 360 Business Marketing App is which advertising platforms Advertising Intelligence actually covers. Here’s the current answer, in plain English.

Why does cross-platform ad reporting in one dashboard matter in 2026?

Most small businesses that advertise online are now running campaigns in more than one place — a little Google, a little Facebook, maybe some YouTube. Each platform has its own dashboard, its own metrics, and its own way of making its results look good. Logging into three or four systems and mentally stitching the numbers together is where ad budgets quietly go to waste. Advertising Intelligence exists to solve that: one dashboard, all your campaigns, side by side, so you can see what’s actually earning its keep and shift budget accordingly.

Where does Advertising Intelligence live?

Advertising Intelligence is a tool inside the 360 Business Marketing App, MCM’s all-in-one platform. Which advertising platforms you see depends on your subscription level.

What platforms are included in the PRO version?

The PRO version of Advertising Intelligence includes the following — with more being added regularly:

Google Ads

  • Search Ads
  • Display Ads
  • YouTube Video Ads
  • YouTube Search Ads
  • Google Shopping Ads
  • Gmail Ads

Facebook Ads

  • Facebook
  • Instagram Ads
  • Messenger Ads
  • Audience Network Ads

On top of the ad platforms themselves, PRO also includes a Google Analytics view showing your goal completions and top traffic sources — so you can connect ad spend to what visitors actually did once they arrived.

Is there a free version?

Yes. A FREE version of Advertising Intelligence is included for all 360 Business Marketing App users. It covers a fraction of the platforms listed above and offers limited reporting — enough to get a taste of unified ad tracking before deciding whether PRO makes sense for your budget and goals.

Which version is right for your business?

If you’re only dabbling in one platform, the FREE version may be all you need for now. If you’re spending real money across Google and Facebook every month, the PRO version typically pays for itself quickly, simply by showing you which campaigns to cut and which to feed.

You can find more information, current pricing, and sign-up details at the MCM Software Store. And if you’d rather have someone look at your ad accounts and tell you honestly whether your current spend is working, reach out to the team at MCM Digital Products — that’s exactly the kind of plain-English guidance we’re here for.

Michael Cummings
Written by Michael Cummings

Founder of MCM Digital Products. Building and running growth engines for service businesses since 2011 — from Manitowoc, Wisconsin, where his neighbors have elected him to City Council three times.

More about Michael →
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